Bloom – mini flower festival
Excited by the aims and objectives of Bloom, we realised this major new festival was the ideal opportunity to open up and raise awareness of the library lawn - a hidden gem in York’s city centre.
It was also a perfect platform to showcase York Explore, its culture, creativity and the people who make it so special.
Our ambitious solution was to take the inside out - dialling up our activities and moving them out onto the underused library lawn, with a high quality, intergenerational multi-arts festival.
Participation, co-creation and co-production were central to making the event a huge success. Running up to the festival, community arts projects involving artists, community groups and organisations across the city brought together the young and not so young to dress and animate the festival.
Their creativity was topped off with a festival programme that spotlighted York’s artistic talent in a multi-art-form, participatory way.
The success was overwhelming.
A truly participatory community arts festival in the heart of the city - in a space we opened up to celebrate the creative diversity of York’s people, groups and artists.
Leading up to the festival, 15 groups and eight artists worked together across the city, creating artworks to decorate the festival space.
This included the stunning 1000 Flowers installation, made by York people including toddlers and older people, specifically to create a hugely impactful entrance to the festival.
We also hosted the Miniature Magic Gardens project - tiny gardens created by pupils from 28 York schools - which captivated festival goers throughout the weekend.
Festival programming celebrated York’s emerging and established artists, arts organisations and community arts projects, showcasing York’s cultural scene to 4,100 attendees.
Across social media and the press, the mini festival became one of the “top things to see and do” attractions in Bloom.